I used pictures from the organizations websites to entice our readers to click and give.
For the Food Bank:
The mailing service we use for the newsletter lets us track who clicks on each of the links we put into the email. I thought of running a poll to see which charity people thought would get more clicks: the one that feeds people or the one that takes care of old dogs.
But, why run a poll? Who would be naive enough to vote for people?